Project: Rich’s Ice Cream Truck Decals

Customer: Rich’s Ice Cream
Project: Truck Decals

Project Description:
Rich’s Ice Cream was in need of a replacement product for their truck decals. Due to sunlight and weather conditions, their truck decals were cracking and fading.

Challenge:
Produce vehicle decals using materials and inks that were both UV and weather resistant.

Solutions & Process:

Product Samples: Samples were produced using a thicker material offering greater durability and UV resistant inks in the printing of the graphics.

The material and inks were rated for four years of exposure.

The client approved the samples and the decals were printed using screen printing and are currently being printed using a UV digital press.

Results:
The customer was pleased with the results of the project, and can now order in smaller quantities due to the use of the digital press.