Project: Better Foods Product Promotion
Customer: Better Foods
Project: Gino’s Post-It Notes Coupons
Project Description:
Better Foods wanted to efficiently cross sell their products by applying coupons to their pizza boxes.
Final Product
- Custom “Post-It Note” style coupons
Challenge:
Produce coupons that could be efficiently placed on pizza boxes at the restaurants.
The coupons needed to be easily placed by employees and effortlessly removed by the customer.
Product Conception:Two beta options were conceived and samples produced for client to inspect and approve.
Option one: Die cut coupon produced on low tack stock
- For adhesion low tack stock was selected for adhesion
- For ease of removal, coupons would be perforated
- For maximum marketing exposure the coupon would be printed on both sides
Option two: Coupon using a 100 sheet “Post-It Note” format
- Post-It Note” style pads of 100 sheets was selected
- For maximum marketing exposure the coupon would be printed on both sides
Final Selection: For overall efficiently, the client choose the “Post-It Note Pads” format
Production Process:
The project was printed on a web press using four colors on the front, four colors on the back along with a special adhesive.
Product was completed in finishing by padding in 100 sheets, shrink wrapping, packaging into boxes and finally shipped directly to each restaurant.
Results:
All project requirements where met and the project was a success.
Better Foods had multiple versions produced for their yearly promotional program.